If you are looking to build a solid revenue generating painting practice
you need the following core elements/strategy:
1. Ability to quote, complete and provide superior follow up skills
in both residential and light commercial work.
2. Skilled team support - hire painters who care about the quality of their work.
3. Ability to target tenders in OPBA, School Board, Daily Commercial News.
OACUHO (College and University Tenders), Municipal Tenders etc.
4. Relationship building skills, learn what the customers expect, set the
expectation bar properly and do not overpromise things that cannot be delivered.
5. Use the correct equipment for each project and make sure surface preparation is
the focus of the work. Do not rush the work !
6. Accept that your particular firm is better suited to certain projects and vice versa.
Do not attempt to quote multi-story commercial or large schoolboard work if you cannot
offer the necessary WSIB paperwork, manpower or skill set. We laugh our butts
off when we hear stories about architectural paint firms showing up to quote
tank farms and water tower projects which require Qp-2 certifications, blast
containment regulations and equipment costs that run into the high hundred thousands.
There are maybe only 10-15 firms in North America which specialize in this market
and have 30-40 years experience in industrial painting/field coatings practices. It is
a mistake to waste your time thinking you can bid this work without a portfolio of
experience.
7. Be good at what you do, and learn every day. If you do not learn, you are bound
to repeat the same mistakes over and over again - create and refine your process, as it
is all about the process (take it from me - I am a certified ISO auditor for process !)
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